So they worked with several food and cooking influencers who created unique recipes out of Almond Breeze. The primary objective of this social media marketing campaign was to drive conversions in the form of sign-ups. Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. She also talked about how she has been a fan of the brand’s highlighters. Once it is gone, it will be gone! Learn the Process to Making Cash with Your Profile, Enter to win 1 of 10 scholarships that grant you FREE lifetime access, Accomplishing your dream of being an influencer, Getting free products, services and extra income, Living a life with the freedom to do what you want, A chance to win a FREE Scholarship to the course. Word-of-mouth recommendations from influencers effectively turn prospects … To avoid being adversely affected by ad blockers, they decided to use word-of-mouth advertising by marketing through popular YouTubers. The retailer worked with 10 influencers ranging from models and fashion influencers to mommy bloggers and executed a campaign in the weeks before the launch. Payment varies for every influencer, depending on the platform, level of engagement, and following. @damselindior is taking in the sea and sun with eyelets wide open. Retailer Old Navy, watch brand Daniel Wellington, and beauty subscription box Ipsy are three of the best brands on Instagram marketing with influencers. Nike used influencer marketing to launch their new Air Vapormax line. This is because Chrissy Teigen’s audience comprises of people who would be interested in cosmetics. Their monthly subscription boxes usually contain unique collectibles and gear related to gaming, TV shows, and comic books. #oldnavystyle, A post shared by oldnavy (@oldnavy) on Aug 22, 2015 at 10:08am PDT, New ways to chambray with @galmeetsglam: mixing in soft neutrals and a statement clutch. Let's collaborate on influencer marketing and social media stories. Pro Tip: You can also repurpose influencer-generated content and post it on your official Instagram account. Another one of the best excellent influencer marketing examples of how influencers have been integrated into a social media marketing campaign can be seen in the MVMT Watches’ #jointhemvmt campaign. The influencer also promoted the recipe through her Instagram account, where she has more than 200,000 followers. Are you looking to increase your visibility on Instagram? And doing it through influencers can yield even more desirable results fogr brands. This is one of the best of the best articles I ever read ... Great job, Did you know that eight out of 10 people between the ages of 18 and 49 watch videos on YouTube In fact, YouTube is the second most visited site in the world, second only to Google So, what do these staggering statistics tell you about... Read More [...], Many people are interested in wellness, exercise, and overall fitness The surge in interest in maintaining good health has led to a rise in the popularity of fitness influencers Who are fitness influencers Well, anyone from pro athletes to gym... Read More [...], The Foreign Intelligence Surveillance Act (FISA) has greatly impacted the way our social media, email and other personal online information is stored and monitored And because Big Brother is watching your online activity, it's time for you to get... Read More [...], Address: 2220 K Street, Sacramento, CA, 95816, Copyright 2021 | All Rights Reserved | Powered By: Full Proof Consulting LLC. This post alone received a little over 8,000 likes. What are some of the earliest examples of influencer marketing? Her post even featured a unique discount code for the watches, encouraging people to buy the product and giving them a reason to take action now. Use public relations to make the brand part of the news, whether through traditional, social, or blogger channels. No, Thanks. Since the recommendation comes from someone they trust and look up to, they’re going to feel compelled to try it out. Q1. Influencer marketing is growing and more marketers are willing to increase their budgets to find the right influencers. Celebrity endorsements were the earliest form of influencer marketing. The blog post gave readers a reason why they’ll love the mattresses and also gave them some reasons why they might not. They decided to work with top Instagrammers well-known for being fashion-focused. What are some examples of influencers? This creative combination of regular content with sponsorship and advertisement entertains viewers. The … Yes… FREE! Brands should follow the youthful customers to the peer-groupings and pick valuable lessons and feedback that would guarantee longstanding loyalty. The Fifth points out that using influencers can be a cost-effective alternative to using production agencies, because they are their own production and creative houses and have a portfolio of content ready for brands to use. Companies from most domains leverage influencer marketing. #FaceFashion, A post shared by ˗ˏˋ ? These influencers would then provide unbiased reviews of Leesa mattresses to boost the brand’s social media marketing campaign. Here are 3 best brands on Instagram marketing with social media influencers: @wendyslookbook rocking olive like a boss #oldnavystyle, A post shared by oldnavy (@oldnavy) on Sep 12, 2015 at 10:02am PDT. She used Almond Breeze to create a unique almond-ginger dressing for noodle bowls. The influencer may feel more compelled to promote the brand since she was part of the product creation. They have executed several campaigns such as body positivity campaign to promote their 2017 swimwear line and the Persil at Target campaign. They’re now sponsoring influential podcast channels like Gimlet Media and The No Sleep Podcast. Blogs like Sleepopolis, which are in the relevant niche posted reviews of the mattresses complete with a video and a discount coupon. She also updated her fans about the launch of the palette and encouraged them to check out the brand’s official website for more details. No thanks, I’m satisfied with my business’ growth. There is no indication of how many brands or influencers are on the platform at the moment. Towards the end, she shared the news of the giveaway with her readers and invited them to enter to win. In addition to this top celebrity, they also generated social buzz with the help of top influencers on Instagram to further leverage their social media marketing campaign. With 65% of this group relying on social media to discover and select beauty products, these expectations have in turn impacted the type of content (and influencers) that brands use. First of all, they gave creative freedom to their influencers, who then used their unique voice to create engaging content. Image via YouTube. Each of these bloggers wrote a blog post explaining how Blue Apron works, and what they love about it. And their combined influence has resulted in 38.1 million social media impressions. Like some of the previous campaigns, the brand campaign also succeeded in providing influencers with creative freedom. With a long history of marketing with prominent social media influencers (see this 2012 post from 2012), Daniel Wellington continues to lead Instagram marketing with influencers by teaming up with top men’s fashion influencers (including Blake Scott of The Scott Effect), food, and photography Instagram channels from around the globe. But, with their superb results, brands are replacing professional models in advertisements with influencers. One of the most notable features of the Zara influencer social media marketing campaign was their ability to hand over the creative control of the brand to fashionable influencers. The addition of this discount further leverages the brand’s social media marketing campaign. Many other brands in different industries (including automotive brands, airlines, and hospitality) also market with social media influencers on Instagram. The content involved in this social media marketing campaign is subtle and not over-the-top yet it’s still valuable and useful for people who are interested in it. Many other brands in different industries (including automotive brands, airlines, and hospitality) also market with social media influencers on Instagram. And the Victoria Beckham Target line saw many of the items selling out within just a few hours of the launch. Additionally, you understand some of the tactics that can further encourage engagement and conversions such as contests and discount codes. Don’t forget to share your thoughts and leave your comments below. Is TV advertisement an example of influencer marketing? Why Use Influencers on Instagram? They realized that social media influencers had extensive reach and credibility as well as a unique voice. Through some of these brands, you have learned what kind of social media marketing campaign you can implement when you’re working with influencers. The key take-away from the Adidas campaign is how the brand got fans involved and engaged with them to promote their new line through a contest. It’s important that your brand message is clearly communicated by the influencer without straying too far from the regular content they generally produce. Once it's gone, it will be gone for good! This further encourages action instead of simply sticking to product recommendations. A notable part of their social media marketing campaign was the #iamdenim campaign, a collaborative design project in which the brand worked with “real people” to produce clothing for “real people.” Their video content showcasing influencer Teesh Rosa managed to get more than 355,000 views. Through this influencer social media marketing campaign and word-of-mouth advertising, Leesa has been able to generate more than 100,000 clicks to their website to date. The best part about their campaign is that they employ plenty of influencers so as to ensure maximum reach. When discussing successful influencer marketing examples seamlessly integrated with a social media marketing campaign, the list would be incomplete without Daniel Wellington. Let us create a custom campaign to fit your brand's unique needs. The one thing all influencers have in common, whether they have a contract or agreement with a brand or not, is trust. And another takeaway is their choice of influencer. Their influencer marketing campaigns continued in 2016. With more than 14 million subscribers, Benny and Rafi Fine of Fine Brothers Entertainment made for the perfect influencers for Lynda.com’s social media marketing strategy. As one of the largest Instagram channels for watches, international watch company Daniel Wellington built its success primarily off of social media marketing (Bloomberg). They successfully worked with a food influencer to engage a relevant audience. Try to look for influencers who can create high-quality content that showcases the value of your product without being overly promotional. Zinging taste buds. This fits nicely with the laidback and fun culture the brand is trying to promote. For a look at the top Instagram accounts for fashion and beauty, check out our post here. This social media marketing strategy helped the sports brand increase their sales by 24.2% between January 2015 and January 2016. Brand felt that influencers could effectively promote the premium rewards available with their Platinum cards. They give full control of content creation to the influencers with only the basic guideline that they should use the product to create an original/unique recipe. Some of the sponsored videos like “Celebrities React to Viral Videos” received more than 25 million views. Their campaign resulted in more than 1,300 blog posts and 20,000+ Facebook fans for the brand. As part of the social media marketing strategy, he also provided viewers with a link to download an audiobook for free. The influencer-created content for this campaign resulted in a total of 547,000 likes and 4000 comments. As brands were getting lambasted for tone-deaf messaging, influencers were rising to the top of the trust charts. ˎˊ˗ (@ipsy) on Sep 3, 2015 at 9:05am PDT. Since audiences trust recommendations that come from people that influence them, especially on social media, the person of influence has to be one that would project the image and values of the brand even more. Back in the 1950’s Marilyn Monroe was the undisputed beauty influencer of a generation. The contest saw more than 14,000 entries, which suggests that the influencer’s blog post generated plenty of engagement. One of his JackAsk videos featured a fan asking him if it was “that time of the month again” and Jack answered with a hilarious acronym of Audible. And both bloggers promoted a link in which their first 100 readers could get two free meals from Blue Apron. This 50 page ebook includes all of the techniques I use to get thousands of new monthly visitors to my site, and convert them into paying clients. how brands market with Instagram influencers, The Influencer Marketing Industry Global Ad Spend: A $5-$10 Billion Market By 2020 [CHART], INFLUENCER MARKETING 2019 INDUSTRY BENCHMARKS, 8 Brands Doing Coronavirus Influencer Marketing Right on Instagram and TikTok, 10 TikTok Marketing Campaigns: How Brands are Using TikTok Influencers. Autotrader; BLACK+DECKER; CommunityAmerica Credit Union; Hallmark Signatures; JC Penney; Kia Motors America; Kleenex; Macy’s; Old Spice; Oriental Trading Company; Sharpie; Target; UncommonGoods; Walgreens; Walmart; Tips for Becoming a Paid Influencer. During this time, they partnered with influential food blogs like Brownie Bites and Dude Foods. Designer food and beverage accessories. In 2014, they decided to start working with influencers to leverage their social media marketing campaign and invited influencers through Twitter to join their influencer network. As a result, luxury brands have begun to embrace mid-tier or micro-influencers, with 40% of respondents saying that mid-tier influencers hold the most appeal. Korean-based company needed to promote their new line of almond milk known as Almond Breeze. Youfoodz leveraged Instagram influencers to introduce their winter menu. Influencers lend a raw, authentic feel to TV ads, which helps brands reach discerning consumers more efficiently. The brand decided to take their word-of-mouth advertising and social media marketing campaign to the next level by partnering with top YouTubers to promote their services. She created a sponsored video and towards the end, provided viewers with a link to download their first audio book for free. He regularly creates a series called JackAsk, where he answers different questions fans ask him. So they decided to try out word-of-mouth advertising with the help of influencers. One of the influencers they worked with was Jeanine Donofrio, who runs the blog Love and Lemons. Retailer Old Navy, watch brand Daniel Wellington, and beauty subscription box Ipsy are three of the best brands on Instagram marketing with influencers. Marketing with social media influencers provides brands a succinct way to reach targeted audiences on Instagram and elicit engagement with potential consumers ultimately driving up profitable action and brand affinity. Perhaps the poster company built on influencer marketing, Ipsy is the beauty box subscription service from mega YouTuber star, Michelle Phan. A. Influencers can help brands do that. There are platforms such as Combin that can help you plan and schedule your Instagram Stories and posts. #PrepSchool #SquadGoals, A post shared by ˗ˏˋ ? Just fill in your details below to get immediate access to the ebook. A recent study found that almost 60 percent of these brands utilize an influencer marketing strategy. Columnists Get it right on use of influencers … With their superb results, brands are replacing professional models in advertisements with increases! Schedule your Instagram Stories and posts one influencer for this campaign resulted brands that use influencers way. Had some confusion regarding the success of a sponsored video and towards the end, provided viewers a. Encourage the production of user-generated content from well-known and respected fashion bloggers to post their. User-Generated content from well-known and respected fashion bloggers to post their own images using branded! Foster ’ s decision to leverage their brand point to take note.. Like Gimlet media and the Persil at target campaign with my business got! 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