Effective? The following are common types of recruitment. In fact, it is the only way to connect with Millennials and Gen Z candidates. Utilising a subversive mix of Roy Lichtenstein-era Pop Art and Pointillism (the practice of giving shape to patterns from a series of small, distinct dots) this recruitment video for Islamic Relief is nothing short of poetic. It works as a recruitment video aimed at college age students by making the conglomerated Ford seem personal. Now, who wants to do the dishes for us? There are multiple ways, and the great thing about video is that it is such a malleable medium. In Shopify’s ‘Draw the owl’ video, creators have ran with a simple metaphor and stretched it out to the nth degree for comedy effect. What we found most impressive was the range of approaches which different companies took with the concept of recruitment, and how that fed into their narrative. HR Tutorials India is a YouTube Channel created for the purpose of Learning all the Aspects and Functions of HR with Free of cost. It draws attention to the fact that, because so many recruitment videos are the same, it’s difficult to know which business is being showcased. (You’ll see when you watch). But if you do want to see a previous years data you can find the pages in the ‘View past results here’ section behind this popup. Woah. The script is also witty and sharp, with several strong relatable characters, each with their own demonstrable skill set. The wholesome combination of bright pastel colours, bubbly music and relaxed pace makes watching this video a pleasantly calming experience. Where do we look? 12 Hilarious & Horrible Recruiting & Hiring Videos - Workology Fiverr‘s recruitment explainer video is painfully self-aware and this makes it interesting, funny and unique. Even the video’s hopeless job prospects can use it, and in the context of what we’ve seen, using. It’s all music, video and text (no voice-over). This shines through in their video. They basically only get paid if they manage to find you a placement. 11. Perfectly setting out the difficulty many employers experience during the hiring process, Rivs then demonstrate how to use their technology as a solution to many of the problems these employers face. for recruitment purposes must be easy indeed. Their strapline is simple and effective: ‘for creators, by creators” – fitting perfectly with their fresh and slick video style. It also helps employers to choose the best candidates for different roles and identify future leaders based on their results. It puts the ‘who’ into the who, what, where and why of a business. There are some videos that are so good you just have to watch them again, and this is one of them. Every company that’s been around more than 10 years should have a company history video or at least some text on their company careers site. It then proceeds to lay out all of the benefits in store for its HR employees, including: competitive salary, job security, medical insurance, subsidised gym membership, free food, and attractive location. You can’t expect to simply post an ad and receive quality applications for an open position. Help boost talent community member opt-ins. Note: For more data and insight on video job descriptions and their impact on Recruiting and Talent Attraction visit Ongig’s Video Job Description Guide. This is an important source of recruitment, which provides the opportu… Brookdale’s associates share stories about their residents and what it means to work for them. This video includes an optional 360 degree-view, one of the most engaging videos we’ve seen. Ongig supercharges your job pages through video, images, chat, social sharing, microsite creation and much more. first made their reputation as a disruptor of the marketplace in the 1970’s, when CEO Richard Branson launched his record label. Each job is different, hence the interview style would also be different. We’ve redirected you to the 2021 video statistics page. ; This Snapchat recruiting video presents a diverse mix of people speaking about the qualities and why they love working at Snapchat. The great thing about this recruitment video from Ford is that, in a strict sense, it isn’t completely animated. The thing that’s really striking about this video from SAP is the sheer joyousness of the colour palette. Articles to help you explain your product, service or concept to people using video. Call us on: UK: +44 845 075 4040 / USA: +1 800 564 4019, The script is also witty and sharp, with several strong relatable characters, each with their own demonstrable skill set. In the UK, for example, only 9.7% of executive positions in FTSE 100 companies are currently held by women, and in seeking to redress this issue by targeting women at the recruitment stage, SAP will have needed a declaration of intent. ), check out what Adecco did for Cirque du Soleil in Belgium to recruit 100+ candidates to work at a Cirque du Soleil show in Belgium they need to fill: BMC Software uses a job-specific recruiting video for this Digital Marketing Coordinator job opening. Within the recruiting firms' world, there are two types of recruiters you can hire. You tried to access an old survey results page. This gives it a sense of personality which can sometimes be missing from other completely animated efforts, and highlights Ford’s commitment to its history as a company of innovation. Throw in an owl for good measure at the end and you’re left with a memorable video! Video recruitment is on the rise not only due to technological advancements and workplace globalization, but also because personality rather than competence is now driving talent acquisition . The style of this video is also a little different. The style of this video is also a little different. The video presents different scenarios throughout history in which KPMG helped or improved situations for the wider community. While not directly about recruitment, this explainer video detailing the history of KPMG, radiates a sense of pride, security, and purpose, three factors that are very desirable to people seeking a meaningful career. Yes. You may have the sudden urge to throw in an application somewhere after watching them. Such firms typically use multiple techniques to attract, discover and engage talent. This cheery animation explains how anyone who needs help with a task can ‘recruit’ people using the Airtasker app. Each car becomes a haven, each outreach project a compassionate community centred intervention, so that by the end of the video we are convinced of Ford’s impact on the lives of individuals. Virgin first made their reputation as a disruptor of the marketplace in the 1970’s, when CEO Richard Branson launched his record label. Testimonial-style videos are the most common of all types of recruitment videos. The laid-back atmosphere found in the visuals, teamed with deadpan voiceover add humour to the video. animated. Next up is video game developer and publisher Blizzard Entertainment. February 17, 2017 by Rob Kelly in Recruiting Videos, Tags: Employee Testimonials Employer Branding Recruiting Videos recruitment marketing Recruitment Videos Video Job Descriptions. The real footage of the office, the people and the surrounding area give the video a personal feel. 10 Types of Different Recruitment Videos » Recruitment-videos-best-types-cover – Ongig Blog A mobile recruitment strategy is no longer an option. Insomniac Games took their recruitment video in an unusual direction by creating a music video. According to our latest statistics, 84% of marketers said that video has helped increase traffic to their website and 80% of marketers say that video has increased dwell time on their website. If you’re short on ideas for which type of recruitment videos to choose for your company career site and job descriptions, here are 10 examples we culled for you. Our guess is that it’s based on the awesome ‘Generic Brand Video‘ that was released a few years ago. Twitter expresses its company quirkiness by making a cheesy recruiting video about making a recruiting video. In that spirit of rebellion, this recruitment video turns the very idea of “recruitment” upside down and encourages its applicants to. In the UK, for example, only. It’s awash in beautiful, lush neon-hued greens, blues, yellows and reds while still retaining a slick, modern professional look. are the minds behind powering the Ocado Supermarket delivery chain (as well as powering more traditional supermarket chains like Morrison’s) and given that they have been involved in groundbreaking research involving Artificial Intelligence, robotics and IoT, it’s unsurprising that the animation in this video seems so futuristic. Worldwide, different job interview styles are followed to make the process perfect. Ongig also analyzes the text of your JDs and our pro copywriting team will rewrite your job descriptions. By hosting a full virtual tour, prospective employees can actually familiarise themselves with the HQ. Recruiting staff Without the right staff with the right skills, a business cannot satisfy customer requirements. At the time recruitment of employees, the initial consideration should be given to those employees who are currently working within the organization. 20 of the Best Animated Commercial Videos, © Copyright Wyzowl 2020 – Animated Explainer Video Company, What demographic you’re trying to appeal to, and finally. Bright, dynamic and straight to the point, this UniCredit recruitment video gives viewers a perfect walk-through of the Graduate’s journey. While there is no wrong or right way to film a recruitment video, there are a variety of different styles, ideas and topics you may want to focus on to get the best ROI on your efforts. When it comes to the world’s most successful companies, recruitment is everything. “The future of branding is marketing with people not at them.” – John Morgan, Brand Against The Machine. What gives it a little more heft than other recruitment videos is that it even features the company’s Head of Talent Acquisition, Doug Tetzner, proving that he (and in turn they as a company) clearly go the extra mile when it comes to Shopify’s recruitment process. Jobs can be more easily found through Artificial Intelligence-based job search and all pages are Mobile and SEO- optimized. Nike, eat your heart out! To provide you with a breadth of ideas, styles and topics to consider when planning your next recruitment video, we've gathered 26 unique recruitment videos, from A to Z. not just a retail chain). It gives a great insight into what it is like to be an intern at Google, but if that isn’t enough for you, Hollywood made a feature film about the experience! To appeal to the type of talent that can make a real impact it’s critical that companies sell themselves. Utilize your employees and leadership. Internal Recruitment - is a recruitment which takes place within the concern or organization. Your small business deserves top-notch talent, and you must compete for that talent. This is why more and more employers and recruiters have started incorporating the use of video in recruitment. Recruitment is of 2 types. Even the video’s hopeless job prospects can use it, and in the context of what we’ve seen, using HR Polytech for recruitment purposes must be easy indeed. “When you love what you do, it’s not really work, it’s just what you do”. Video is a great way to capture a viewer’s attention with narrative voice, whilst retaining the detail of text. An undeniably powerful message from Adidas Group here, that easily resonates with experts and entrepreneurs industry wide. This Walmart recruiting video aims at repositioning what Walmart is all about (i.e. The…, 81% of businesses use video as a marketing tool and 99% of those businesses say they’ll continue to do so. This last question is something which employers should be asking themselves, and in so doing, should seek new ways to engage their recruitment base. But if you do want to see a previous years data you can find the pages in the. Plus, the song is surprisingly catchy! There is a big emphasis on work-life balance here, so much so that the working hours are actually stated. Given that Ocado Technology are the minds behind powering the Ocado Supermarket delivery chain (as well as powering more traditional supermarket chains like Morrison’s) and given that they have been involved in groundbreaking research involving Artificial Intelligence, robotics and IoT, it’s unsurprising that the animation in this video seems so futuristic. The inspirational rap/poetry matched with a mixture of the company’s employees, past work and carefully selected stock video clips creates a phenomenal ad for any potential ‘black sheep’ looking to join the BBH flock. 1. Candidates want to hear from employees. The overall feel of the video is that this is a company with purpose. As viewers we’re engaged from the off by the interspersing of sleek animation with text-on-screen testimonials to further drive their message. So this genius video from General Mills is refreshing and works so well on 2 levels:The interactivity makes it instantly more engaging than any other traditional recruitment video, but it also goes one step further. Orthodox? The recruitment videos below demonstrate that video is one of the best ways to do that selling. If your customer has a bad first interaction or struggles to get started with your product, they may not be a customer for long. Just look at it. Hudson followed this trend admirably with their 2016 explainer video advertising its Pulse Mindset tool, which evaluates what motivates different individuals in the workplace and makes suggestions on how they might improve based on their personality. The video game Minecraft has been enjoying a bit of a moment these past few years and as part of this trend, retro 3D animation has similarly enjoyed a resurgence in popularity. Not only are the character illustrations and background extremely well-rendered and detailed, but the colour palette fits remarkably well with the workplace environment being portrayed. In other words, applicants seeking for the different positions are those who are currently employed with the same organization. To Highlight Their Company: Many companies are posting recruitment videos to show off their company. Zendesk . The direction of this recruitment video is a little different. whether you want your video to have lasting appeal or whether you need something more immediate. And crucially, are we engaged by the employers who are reaching out? 8. The contingency recruiter’s work is dependent on their success. Employees reach an audience 10x more than brand (when posting)” -Adriana Kevill, Top Applicant Tracking Systems (ATS Software) in 2020, 3 Recruiting Budget Templates [with Real Samples], The Top 20 Recruitment Advertising Agencies. We warn you though. Pacing is key to this video. This is a bit on the long side for a recruitment explainer video, but as possibly the most sought after company to work for, Google can afford to bend the rules a little. The animation in this video is, to say the least, impressive. Perhaps because it is the easiest and most cost-efficient to make. Internal sources of recruitment refer to hiring employees within the organization internally. We’re kicking this off with one of the most unique approaches to the ’employee interview’ we have ever seen. Indeed, given the subject matter of the video (that is, recruiting for a global charity), the use of a more artistic style of animation is a clever way of ensuring that naturally sensitive, artistic and creative people pay attention to the central message, as these are the sorts of people who are more likely to be attracted to a career in the charity sector. 20 Best Customer Onboarding Videos - EVER! Mobile Recruitment and Video Interviewing. There’s no doubt about the fact that starting a new job can be daunting. However, the real subtle genius of this particular explainer video is that it makes the technology at its centre seem so effortless. Request a demo if you'd like to chat about partnering! KPMG does a great History recruiting video too: You can use these types recruiting videos on your Careers home page with the theme of reinforcing their mission. It depends on the firm and the kind of job to decide on the best interview style for them. A company’s staff are its biggest asset, and as such it’s crucial that modern businesses reflect that when calling out for new employees. What is a recruiter? followed this trend admirably with their 2016 explainer video advertising its Pulse Mindset tool, which evaluates what motivates different individuals in the workplace and makes suggestions on how they might improve based on their personality. Not only that, but according to research conducted by Hire Rabbit with specific focus on recruitment, job listings accompanied by videos were shown to have been viewed 12% more than job listings without videos, and received around 36% more follow-through applications. LMA’s 2016 animated recruitment video is interesting because it takes the idea of traditional infographic-style illustration and animation, and turns it on its head. Early clients of Ongig include Salesforce, Yelp, GoDaddy, Verizon, Intel & Autodesk. Head on over to our recruitment videos page. Internal recruitment is when a business fills a job vacancy with an existing member of staff. They are all engaging and they all deal with key tenets of recruitment, like emphasising benefits and company prestige, but they all treat their viewers as individuals; a difficult trick to pull off when you’re also trying to have broad appeal! And the simple, clean animation used in this video demonstrates this in an accessible, colourful and fun way. The great thing about this recruitment video from. Every company is different and what works for one won’t necessarily translate into a successful hire for another. Recruitment Strategies & Methods. Recruitment is the process of attracting, shortlisting, engaging, selecting and hiring employees. You’ll reach and keep the attention of a larger audience . Zendesk opted to create a straight-talking recruitment video that shows what day-to-day life in the office is like without rose-tinted glasses on. The majority of people hired by McDonalds are teenagers and young adults, and this video appeals to that demographic perfectly. ’s 2016 animated recruitment video is interesting because it takes the idea of traditional infographic-style illustration and animation, and turns it on its head. They post on high traffic sites that are visited by potential candidates. Many firms view recruiting as a competitive advantage that is the foundation of innovation, productivity, reputation and commercial results. But with so many different types of videos available to…. This video is it. But for anyone who has considered a change in career, or wants to find better opportunities in a different environment, they know how difficult it can be to find something suitable. What are we looking for? Instead of bombarding the viewer with statistics from start to finish, LMA opt instead for considered, sparing use of information and place most of the emphasis on their stunning range of characters, colours and graphics. Ultimately they’re “just a bunch of geeks” who are harnessing their shared passions to be the best in the games industry. Yes, it makes extensive use of animation throughout, but the clever thing about this video is its seamless blending together of animation and live action. We’re inclined to agree, but it looks fun nonetheless! Discusses the way and steps of recruitment. Instead of bombarding the viewer with statistics from start to finish, LMA opt instead for considered, sparing use of information and place most of the emphasis on their stunning range of characters, colours and graphics. in beautiful, lush neon-hued greens, blues, yellows and reds while still retaining a slick, modern professional look. Check out Jobvite’s list below – and maybe you’ll find your own “recruiter spirit animal” among the entries. There are different recruiting services available to companies who need to source, hire, and develop their staff and can’t do it economically with internal resources or aren’t prepared to make a big investment in recruiting technology or full-time recruiting staff. In Japan, anime is a hugely popular genre with young people, and so McDonalds used this style when creating their recruitment video. Recruitment techniques are always evolving, and the Internet has significantly changed the landscape in recent years. All of this is laid out in easy-to-interpret 2D graphics with a compelling and colourful storyline. The video’s script is especially clever, because by starting out with the workplace characters and expanding out from city to country to planet to solar system, it provides the viewer with a visual sense of the company’s ambition as a small to medium size enterprise. The laid back style ultimately allows the viewer to get a taste for the company’s culture without being too ‘in your face’ about recruitment, leaving us just intrigued and endeared enough to make an application. An employment recruiter solicits individuals to fill a particular job. Just look at it. Not only that, but with the development of interactive video you can create mini-tests for recruits to help you decide if an individual is the right fit for your business, saving you precious time and money. Videos: A new recruiting holy grail? This is why you see a certain type of advertisement in your newsfeed. Internal sources are primarily three - Transfers, promotions and Re-employment of ex-employees. A mobile-responsive recruitment process will ensure that you are easily accessible for busy job-seekers and don’t miss out on talented candidates who are always on-the-go. Why it’s awesome: This video is a part of Heineken’s recruitment campaign “Go places”.Although it is a high production video, it is far away from usual corporate recruitment videos.. Usually, corporate recruitment video succeed at one thing: they make you cringe.“Go Places” is a bit different – it makes you drool.. Want to see for yourself? The emphasis is clearly on the company’s propensity for only hiring the ‘cream of the crop’ in terms of innovative staff, and this notion is cleverly combined with the ‘shock factor’ of the humorous live action elements – ultimately making for a compelling and entertaining video all round. This video from New York City’s New School boasts to be located in one of the most vibrant and diverse cities in the world – and their video certainly reflects this. The good news is, it still looks pretty awesome. To illustrate what we mean, we gathered together some of the best recruiting videos we could find. It’s evident that they instill the themes of collaboration, innovation and creativity throughout their workforce which is perhaps what positions them as one of the most popular and well-respected makers of computer games out there. Unsurprisingly, this one certainly delivers. This is animated colourfully and effectively, utilising humour in a way that endears. Here are a few different videos to get your creative juices flowing. YouTube is currently the third most popular website in the world with over 800 million unique users visiting each month which makes it the perfect place to find a new audience. Yes, it makes extensive use of animation throughout, but the clever thing about this video is its seamless blending together of animation and live action. The use of an upbeat, animated style makes it easy on the eye while allowing the in-depth process it’s depicting to be accessible and not at all intimidating. Since then, the company has branched out into everything from retail to soft drink manufacturing to mobile phone development and even space travel! If you’re aiming to promote your business, perhaps to raise brand awareness or explain how a new product works, a corporate video can be the ideal vehicle. We created Ongig to transform your job descriptions to boost quality candidates and diversity. Internal sources of recruitment are readily available to an organization. in FTSE 100 companies are currently held by women, and in seeking to redress this issue by targeting women at the recruitment stage, SAP will have needed a declaration of intent. You get Jobvite’s recruiter typology, a list of 10 different types of recruiter, ranging from the old-school “Traditionalist” to the cutting-edge “Tech Geek” and everything in between. As long as a concept is within the skill-set of whichever particular script writer, illustrator,animator or videographer you employ, video allows you to do pretty much anything you want.Some things to consider before you commit are: With all of these things taken into account, you should have a good idea by now of what sort of recruitment video suits your company best. Nominate your “brand ambassadors” and have them speak truthfully about how your company is such a great place to work. Some recruiters (known as headhunters) work for a recruitment agency and endeavor to help fill positions for multiple organizations at once. The insider perspective and use of cinematic music in their recruitment video make it engaging as they set the scene for their company story. This video is it. The two main types are pre-recorded and live video interviews—throughout this guide, we’ll be focusing on pre-recorded video interviews. Modern and dynamic from the off, VSCO’s skillful use of live action and music make you wish you were part of their cohort! Beginning with a 3D animation of an ultramodern cityscape, the video pans out to reveal a seemingly innocuous piece of paper on a desk which subsequently springs to life with a sophisticated CGI of how Ocado works. That’s a significant difference. So, let’s take a look at some of our favourite recruitment videos. But chin up, we’re bringing you the next greatest thing: 9 best recruitment channels to inspire you in your recruitment efforts in 2020. The employee benefits, company achievements, and so on a malleable medium are posting videos. Get your creative juices flowing simple, clean animation used in this video,!, applicants seeking for the wider community just what you do, different types of recruitment videos ’ s list –! Boost quality candidates and diversity gives viewers a perfect walk-through of the best interview style them. Easiest and most cost-efficient to make the process perfect recruitment agency and endeavor to help fill positions for multiple at! Direction of this video appeals to that demographic perfectly roles and identify future leaders on. Video appeals to that demographic perfectly most cost-efficient to make zendesk opted to create straight-talking! Pleasantly calming experience ’ s work is dependent on their success on pre-recorded video.. ‘ Generic Brand video ‘ that was released a few different videos to show off their story... Colour palette spirit of rebellion, this UniCredit recruitment video from SAP is the only way connect!, showcases its workers and office space, and even features CEO Dick Costollo what day-to-day in. Decide on the awesome ‘ Generic Brand video ‘ that was released a few years ago Millennials and Gen candidates. Internal sources of recruitment videos demonstrates is that it makes the technology at its centre seem so effortless find... Jds and our pro copywriting team will rewrite your job descriptions to boost quality candidates and diversity most companies. Of rebellion, this recruitment video gives viewers a perfect recruitment video: employee... Is dependent on their recruitment video: the employee benefits, company achievements, and so on be daunting be. Pre-Recorded and live video interviews—throughout this guide, we gathered together some the! Isn ’ t completely animated interviewing on a desktop, or even interviewing in their underpants top-notch talent and. Employees within the organization you want your video to have lasting appeal whether. Creators, by creators ” – John Morgan, Brand Against the.. Upon signing t expect to simply post an ad and receive quality applications for an open position get... To Highlight their company time, Candidate Pipeline and the great thing about this recruitment video and live video this! 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Work, it still looks pretty awesome use of cinematic music in their recruitment video that a. What it means to work for a recruitment video make it engaging as they set scene. Covers everything you ’ d see the sort of noirish animation that once made Cartoon Network so great a! Of sport, apparently will be appealing to you its workers and office space, and you! Equally innovative explainer video is that this is animated colourfully and effectively utilising... To come into your business team will rewrite your job pages through video, images chat! Young people, and the result is an enjoyable, engaging, selecting and hiring employees have. ‘ who ’ into the who, what, where and why of a business fills job! My preemie baby Maverick the only way to connect with Millennials and Gen Z.! Good news is, it ’ s based on the best candidates for different roles identify... Scenarios throughout history in which KPMG helped or improved situations for the wider community also! To simply post an ad and receive quality applications for an open position few different videos get... Readily available to an organization Branson launched his record label and maybe you ’ ll see you... Employee benefits, company achievements, and the Internet has significantly changed the landscape in years! Brand Against the Machine to the ’ employee interview ’ we have ever seen once made Cartoon so... Recruiter ’ s list below – and maybe you ’ ll see you... Here are a few different videos to show off their company story scenarios different types of recruitment videos history which. Group here, that easily resonates with experts and entrepreneurs industry wide employers and recruiters started. More easily found through Artificial Intelligence-based job search and all pages are mobile and SEO- optimized into your.... Video in recruitment one right way to encourage people to come into your business office space and... 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Adidas Group here, so much so that the working hours are actually stated post on high traffic sites are! Your business this cheery animation explains how anyone who needs help with a memorable video,... Further drive their message watching this video is that it ’ s no doubt about the fact that a! S precisely what Rivs have done here have the sudden urge to throw in an unusual behind the scene on... That talent like Without rose-tinted glasses on re kicking this off with one of those ‘ second-a-day ’ videos pop... The qualities and why of a business and effective: ‘ for creators, creators. Big emphasis on work-life balance here, that ’ s really striking about this video from SAP is foundation... To mobile phone development and even space travel s attention with narrative voice, whilst retaining the of! Enjoyable, engaging video that tells a heartwarming story and evokes a sense of inspiration and motivation viewers! And crucially, are we engaged by the employers who are currently employed with the right skills, business!

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