The organization I shall address its strategic planning is Boeing airlines, which regard to the airlines, it should be a continual process. Weakness. There are various management tactics the company will concentrate on implementing in, order to realize its target goals. With the emphasis on R&D and the active use of the latest technology, Boeing will be able to use its competitive advantage to reach the top of the global market. (2020, August 22). As a result, customers will have a more enjoyable experience. Thus, an objective evaluation will be possible. 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The strategy was implemented by Boeing in developing Boeing 787 Dreamliner which is capable to carry passengers with non-stop point-to-point flights between secondary airports (Boeing, 2005). August 22, 2020. https://ivypanda.com/essays/boeing-companys-functional-strategy-and-control/. Detailing the way in which the change will occur will also be necessary. 1 Introduction– Company Background 1.1 Airbus 1.2 Boeing 2 Internal analysis 2.1 Vision and Mission Statements, Goals and Objectives 2.1.1 Airbus 2.1.2 Boeing 2.2 Management philosophy and attitudes, Culture and Leadership 2.2.1 Airbus 2.2.2 Boeing 2.3 Strategic Levels 2.3.1 Airbus 2.3.2 Boeing 2.4 Enhancements of efficiency, quality, innovation and customer responsiveness 2.4.1 Airbus 2.4.2 Boeing 2.5 Value Chain 2.… To improve the company’s time management, one will have to consider reducing the amount of waste (i.e., defects) made in the course of the production process, as well as addressing the information management issue. In its new role as a planner, the company encountered numerous challenges leading to general delays in assembly of its Boeing 787 Dream liner leading to major financial costs. Bair most recently was vice president, Business Strategy and Marketing, Commercial Airplanes. At present, the strategic intent of Boeing goes beyond improving the quality of the end product. Thus, the premises for consistent development are built. The first and most obvious, detailed guidelines and time standards must be set and provided to every single staff member. The team will also integrate other functional teams to ensure engineering excellence throughout the product life cycle.   Terms. This unit also supports Boeing’s principal two business units. They work together in order to create effective partnership that focuses on shared goals and commitment. The principles of Total Quality Management (TQM) must also be included in the new quality system so that the required standards could be met. He was responsible for the development and management of the supply chain for future production systems and Boeing programs, including strategy, program management, and functional excellence. We will write a custom Essay on Boeing Company’s Functional Strategy and Control specifically for you! Similarly, a more elaborate approach toward the assessment of the company’s performance can be designed by introducing new and improved tools for controlling and assessing the end products and services. Best team, talent and leaders; 4. This is one good strategy from Boeing as the work earns an award and surely gives real result for the company development program. It contains thousands of paper examples on a wide variety of topics, all donated by helpful students. Afterward, the levels of engagement and motivation must be increased among the personnel. In order to implement the suggested framework and produce the expected changes, one will have to consider the assistance of managers, as well as the leader of the organization. Reports will have to be submitted so that the changes in the performance levels could be identified and that possible issues could be addressed at the earliest stages of their development. For example, the support system provided by the firm is outstanding. Shaffer served in the U.S. Navy for ten years as a naval aviator, including time in command of a P-3 Orion airplane and two deployments to Japan. BOEING’S STRATEGIC GOAL 2 the achievement of the organization's goals (Hitt, 2008). Boeing: Organizational Culture and Structure 1493 Words | 6 Pages. Particularly, the urgency for the change will have to be built by raising awareness among the staff members about the need to meet new quality standards and improve in the areas of communication, product quality, and time management. Product quality is another reason for concern at Boeing. The process of communicating the necessity to change should be viewed as the next essential stage on the way to improvement. Strength. As far as benefits are concerned, the current package must be expanded by introducing the benefits for a diverse population. The firm offers its staff members a chance to engage in the process of lifelong learning by prompting them to acquire new skills and knowledge on a regular basis. We will write a custom Essay on Boeing Company’s Functional Strategy and Control specifically for you for only $16.05 $11/page. Furthermore, the internal perspective will also win because of the rise in the quality levels. August 22, 2020. https://ivypanda.com/essays/boeing-companys-functional-strategy-and-control/. Thus, it will be obligatory to introduce incentives that will boost the employees’ motivation and encourage them to accept the new corporate values, standards, and principles. With a drop in quality levels, Boeing will inevitably suffer impressive damages by losing a huge number of its customers to the competitors. Even though the competitive advantage of the organization is impressive at present, Boeing will have to explore innovative options so that it could remain relevant and maintain its position as one of the most influential airplane corporations in the world. You can use them for inspiration, an insight into a particular topic, a handy source of reference, or even just as a template of a certain type of paper. Boeing Company's Functional Strategy and Control. One might assume that Boeing simply offers a chance for people to go to a specific state and reach the destination within a shorter amount of time than it would take if using a different mode of transportation. To be more accurate, Boeing will have to focus on the idea of consistent quality improvement as the new corporate philosophy. 1. In the last fifty years, Airbus and Boeing Company have taken over the aircraft industry. Kaplan and Norton suggest that the vision and strategy of an organization must be based on carrying out financial stewardship, meeting stakeholders’ needs, managing internal business processes, and exploring the organizational capacity (see Fig. The identified change is crucial as it affects positively people’s personal growth and organizations’ economic success. Boeing strongly focuses on research and development activities to offer innovative solutions: Boeing is focusing on its research and development (R&D) activities, which principally include engineering, operations and technology (EO&T) activities. Boeing has many Manager’s that help the … Among the marketing goals that Boeing will have to meet, one will have to mention the following objectives; Particularly, a more sensible time management framework must be introduced into the company’s environment. Apart from working on the means of attracting new customers and compelling the staff members to excel in their performance, the organization will also strive to introduce the concept of consistent and unceasing change and improvement as the foundation for its operations. The assessment of the financial progress can be conducted by comparing the performance of the company in different time slots. 1. IvyPanda. "Boeing Company's Functional Strategy and Control." "Our priorities for 2010 and beyond are clear," Albaugh said. Mike Bair will lead a newly created Advanced 737 Product Development team, which will be responsible for planning the future of Boeing's single-aisle offering. Thus, the general tendency can be identified. "Boeing Company's Functional Strategy and Control." which have helped the brand grow. Boeing is an international company with headquarters outside of as well as inside the United States. Technologies LLC, a company registered in Wyoming, USA. IvyPanda. High pension spending: Boeing's benefits stack remained at a strong $75 billion or more toward the finish of a year ago, much more than the reasonable estimation of its arrangement's advantages. A rigid control over the production processes must be established so that the associated processes (e.g., transportation, information management, etc.) One of the functions is organizing. Between 2010 and 2018, Boeing increased its operating cash flow from $3 to $15.3 billion, sustaining its share price, by negotiating advance payments from customers and delaying payments to its suppliers. Furthermore, the introduction of principles such as Corporate Social Responsibility, the Total Quality Management model, and the DMAIC framework, will have to be considered. This is IvyPanda's free database of academic paper samples. This essay on Boeing Company’s Functional Strategy and Control was written and submitted by your fellow student. The corporation has also set up a new finance business unit that is a regional supplier of financial solutions for the airlines industry. Str… Therefore, it is imperative that strategic intent should be set clearly. „Direct point-to-point traffic‟ is a differential strategy of Boeing to obtain competitive advantage. In order to make the training program successful, Boeing work together with training outsourcing company. The issues associated with the time of the production process needs to be listed among the primary concerns of Boeing Company at present. Last year, Boeing employees volunteered more than 250,000 hours, equal to $3.8 million in free labor given to the community Corporate citizenship is a key value of Boeing and an integral part of the way it does business Corporate citizenship is a key value of Boeing and an integral part of … Functional Level Strategy is concerned with operational level decision making, called tactical decisions, for various functional areas such as production, marketing, research and development, finance, personnel and so forth.. As these decisions are taken within the framework of business strategy, strategists provide proper direction and suggestions to the functional level … The drop in the waste levels and, therefore, the number of expenses will serve as the foundation for reconsidering the current strategy for managing financial resources. In addition, the significance of catering to the needs of all stakeholders involved must be viewed as an integral part of the corporate philosophy. Discuss how strategy execution at the functional level can help a firm to achieve a competitive advantage. Muilenburg's long-term strategy is aimed at assuring that Boeing will never again have to deal with that kind of cyclicality. Naturally, it is expected that some of the employees will be unwilling to alter their organizational behavior and, therefore, will resist the change. As soon as short-term goals are introduced, and the strategy for maintaining the new approach is integrated into the environment of the organization, Boeing will be ready to implement the change. Furthermore, tools such as the Pareto chart and the Design of Experiment (DOE) framework will have to be included in the assessment strategies so that the current tendencies could be identified. If you are the copyright owner of this paper and no longer wish to have your work published on IvyPanda. We utilize security vendors that protect and The significance of the strategic intent for Boeing can hardly be underrated. For full functionality of this site it is necessary to enable JavaScript. Transition process has not been that easy. As a result, the goals of the organization, particularly, the ones concerning the improvement of the products and services will be attained within a relatively short amount of time. The strategist: Be the leader your business needs. The Boeing Company is seeking a Mid-Level Functional System Engineer – System-Theoretic Process Analysis (STPA) (Level 3) to lead the development and review of … Montgomery, C. (2012). EO&T is an advanced R&D set up, which provides technical and functional capabilities to Boeing. Otherwise, the quality of the end product and the services will suffer significantly, and customer satisfaction levels will drop steeply. For this step to be carried out successfully, the leader of the organization must detail the new strategy, the expected outcomes, and, most importantly, the opportunities for personal and professional growth to the staff members. Learning and growth will be achieved as well since the employees will acquire new knowledge and skills, thus, receiving a powerful impetus for further development. Market leadership; 3. Reducing the number of defects made in the production process by 25%. Phil Condit, then the CEO, was the architect of … In order to implement the suggested strategic recommendations, one will have to consider the adoption of Kotter’s 8 Step Change Model. In order to control the staff’s compliance with the identified rules, the managers will have to use regular assessments. As soon as the needs of all stakeholders are taken into account, it will be easier to shape the approaches required to motivate the staff members and, therefore, improve the current quality levels. The organization I shall address, its strategic planning is Boeing airlines, which regard to the airlines, it should be a continual, The planning strategy should take into consideration the changing competitive, environment (Zeithaml, 2006). "Safety, quality and integrity underpin the mission of our software engineering team, and building on this solid foundation, Jinnah will be a transformational leader for Boeing," said Dave Calhoun, Boeing president and CEO. IvyPanda, 22 Aug. 2020, ivypanda.com/essays/boeing-companys-functional-strategy-and-control/. ensure the integrity of our platform while keeping your private information safe. New York City, NY: HarperBusiness. According to recent reports, the organization has been suffering losses because of the inability to meet the set deadlines (Montgomery, 2012). As soon as the framework is set in motion, the employees will engage in an unceasing cycle of quality improvement. This strategy is sustainable only as long as orders are good and delivery rates are increasing. Boeing’s operational performance shows the quality of the workers force. Since then Boeing Company is involved in a major fundamental organizational transformation in its move from a manufacturer of an aircraft to a major planner of a broadly outsourced supply chain. Functional Strategy of The Boeing Company A strategic approach is a prerequisite for successful development for all businesses in the modern world. Since forecasting has numerous significant practical implications, it helps guide Boeing's product strategy and offer directions for long-term business planning in the company. It assists the company and its management in developing plans including several activities and tasks that need to be accomplished to reach at its eventual goal. This multinational corporation was founded in the year 1916 by William Boeing and has its headquarters based in Chicago in the United States. Top corporate citizen; 5. At Boeing, the planning function of management is a procedure through which it set its goals and objectives. Matrix structure allows for all headquarters to operate independently of the general headquarters in Chicago. While managers will set the standards that the staff is expected to follow and observe the outcomes, the leader will represent the model behavior that the employees will have to follow. This section is available only in the 'Complete Report' on purchase. The extremely broad product line is, perhaps, the characteristic that is the most difficult to imitate. The Boeing was formed in 1916 and is based in Chicago, Illinois. A new Boeing strategy had been launched a year before the strike at a retreat in the California desert for 280 senior managers. Boeing 3 Boeing In the functions of management there are four functions. Sharing experiences and understanding different cultures better serve as the foundation for gaining new knowledge and skills, as well as exploring new options. An organization's functional-level, strategy focuses on the business major functional departments. The identified difference allows for a significant improvement. The Six Sigma handbook (4th ed.). Therefore, the prerequisites for consistent knowledge acquisition and lifelong learning can be created. You are free to use it for research and reference purposes in order to write your own paper; however, you must. To measure the success of the changes to be made to the company’s marketing framework, one will have to consider the changes in the number of customers and orders. With multiple cycles spinning strongly, profits are generated with every completed feedback loop. Boeing performs forecasting by developing the current market outlook, which is the firm's long-term prediction of airplane demand and air traffic volumes. Indeed, according to Montgomery (2012), there is a direct link between leadership and strategy: “Good strategies are never frozen – signed, sealed, and delivered” (Montgomery, 2012, p. 14). To measure the alterations in the customer perspective, one will have to consider comparing the changes in the number of customers, the frequency of purchases, etc. Boeing Commercial Airplanes president and chief executive officer Jim Albaugh on January 28 announced organizational changes intended to strengthen the company's focus on both performance and long-term strategy. Learning can be assessed by evaluating the abilities of the staff. Needless to say, the identified characteristic of the services defines the success of the company in the environment of the global economy (Montgomery, 2012). Therefore, it is crucial to handle the associated problems. Learn … Copyright © 2021 - IvyPanda is a trading name of Edustream The case works well as the basis for an in class discussion or a written and presentation. Thus, the foundation for a consistent improvement can be created. professional specifically for you? The database is updated daily, so anyone can easily find a relevant essay example. The identified goal can be achieved by providing the employees with incentives and benefits that will encourage them to excel in their performance. The customer perspective will also be addressed since satisfaction levels will rise among buyers. Boeing has recognized that the same cycles can spin within their employees as well to create superior services and quality products. Let's see if we can help you! This is a little different from the other functions because things start to move in motion. should be carried out in a timely and efficient manner. "Boeing Company's Functional Strategy and Control." The manager typically starts to delegate and assign job tasks to the team. IvyPanda. IvyPanda. Among the current operational objectives of the organization, the following goals will need to be listed: To improve the quality rates, Boeing leaders will have to reconsider the current corporate standards. Furthermore, the related values, such as Corporate Social Responsibility, must be promoted to the staff members so that they could be enthusiastic about meeting the existing quality demands. Boeing’s competitive advantages are listed below: The biggest advantage that Boeing has is that both its sales and production facilities are global. As soon as the new principles of production process management are set, the speed of service delivery will rise exponentially. Thus, the opportunity to matter not only today but also tomorrow will open for Boeing. For the staff members to collaborate successfully, one will have to consider the organizational structure known as the matrix structure. Your privacy is extremely important to us. How many pages (words) do you need? EO&T provides Boeing with technical and functional capabilities, including information technology, research and development, test and evaluation, technology strategy development, environmental remediation management and intellectual property management. 1) (Montgomery, 2012). IvyPanda. As a result, Boeing makes a difference in the way in which people converse. The, approach is of great significance due to its focus on the reduction of frequent failures the. Get your first paper with 15% OFF boeing functional strategy - Running head BOEINGS STRATEGIC GOAL 1 Boeings Strategic goal Name Course Instructor Date Strategic management comprises of, 1 out of 1 people found this document helpful, Strategic management comprises of a set of decisions essential in the formulation as well, as the implementation of strategies which will place an organization at a competitive position in, the achievement of the organization's goals (Hitt, 2008). As a result, the distribution of roles and responsibilities, as well as the focus on product quality improvement, will become a possibility. Explore how business strategy is a response to competitive forces in the market for a firm’s products. Gaining an impressive competitive advantage; Using the company’s strengths to attract more customers; Designing an elaborate marketing approach that will help gain new customers; Introducing a new brand image and branding strategy that will help boost the firm’s popularity levels in the environment go the global economy. Thus, as a planner, for the company to achieve a stable financial. Course Hero, Inc. Boeing Commercial Aircraft, Space & Defense and Boeing Defence. Boeing products and tailored services include Unfortunately, your browser is too old to work on this site. The existence of competency gap in the achievement of the, company’s visions, therefore, influences the need for strategic planning in the company. The company is the largest manufacturer of aircraft and holds a second-largest position as a defence contractor in the global market. 2020. (2020) 'Boeing Company's Functional Strategy and Control'. 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